{"title":"New Arrivals","description":"\u003cp\u003eFresh, new arrivals!\u003c\/p\u003e","products":[{"product_id":"truewater-boykin-tee","title":"Truewater Boykin Tee","description":"Lightweight but sturdy, this garment-dyed pocket tee feels lived-in from the first wear. The relaxed, heavyweight cut drapes casually while the soft ring-spun cotton and pigment-dyed finish bring a muted, vintage character that deepens over time. A small chest pocket keeps the front clean and practical; a detailed pointer dog illustration on the pocket and a larger matching scene on the back speak to afternoons by marsh edges, hushed blinds, and patient companionship. Wear it on muddy field mornings or slow evenings at the cabin — it settles into your rotation and tells a quiet story about where you go and who waits for you there.\u003cbr\u003e\u003cbr\u003eProduct features\u003cbr\u003e- 100% ring-spun cotton for a strong, smooth print surface\u003cbr\u003e- Pigment-dye treatment for a lived-in, vintage appearance\u003cbr\u003e- Heavyweight fabric (6.1 oz\/yd²) with a relaxed fit\u003cbr\u003e- Left chest pocket with detailed DTF-printed artwork\u003cbr\u003e- Shoulder-to-shoulder twill tape and sewn-in label for durability\u003cbr\u003e\u003cbr\u003eCare instructions\u003cbr\u003e- Machine wash: cold (max 30C or 90F)\u003cbr\u003e- Non-chlorine: bleach as needed\u003cbr\u003e- Tumble dry: low heat\u003cbr\u003e- Iron, steam or dry: low heat\u003cbr\u003e- Do not dryclean\u003cbr\u003e","brand":"Printify","offers":[{"title":"White \/ M","offer_id":48102021005570,"sku":"29881721636249962117","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Grey \/ L","offer_id":48102021038338,"sku":"21281449105897682302","price":40.0,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":48102021071106,"sku":"37942522005358626951","price":40.0,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":48102021103874,"sku":"14039935433260919596","price":40.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 2XL","offer_id":48102021136642,"sku":"29912499049417017471","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/4367\/3602\/files\/2047197103520511096_2048.jpg?v=1783627367"},{"product_id":"truewater-performance-mahi-longsleeve","title":"Truewater Performance Mahi Longsleeve","description":"Lightweight, breathable, and built for movement — this long sleeve brings salt-spray mornings and sunlit afternoons to your wardrobe. The front bears a subtle logo at the chest, while the back celebrates a vivid leaping mahi and the word TRUEWATER, rendered in crisp DTF color that stays bright through activity and wash. The fabric is feather-light and wicks moisture fast, so you stay cool whether you’re casting from a skiff at dawn, hiking a coastal trail, or launching a paddleboard at golden hour. The athletic cut follows your motion without feeling restrictive, and the tear-away label keeps the neck clean and comfortable. Wear it as your go-to fishing layer, a breathable top for boat days, or a casual piece that reads outdoorsy and confident.\u003cbr\u003e\u003cbr\u003eProduct features\u003cbr\u003e- 100% moisture-wicking polyester — dries quickly and resists stretching\u003cbr\u003e- Vivid Direct-to-Film (DTF) print on back and logo on chest\u003cbr\u003e- Extra-lightweight fabric (3.8 oz\/yd²) for cool, airy feel\u003cbr\u003e- Athletic fit that moves with you\u003cbr\u003e- Tear-away label for itch-free comfort\u003cbr\u003e\u003cbr\u003eCare instructions\u003cbr\u003e- Machine wash: cold (max 30C or 90F)\u003cbr\u003e- Do not bleach\u003cbr\u003e- Do not tumble dry\u003cbr\u003e- Do not iron\u003cbr\u003e- Do not dryclean\u003cbr\u003e","brand":"Printify","offers":[{"title":"Atomic Blue \/ XS","offer_id":48102178750722,"sku":"25486214669788761697","price":45.0,"currency_code":"USD","in_stock":true},{"title":"White \/ XS","offer_id":48102178783490,"sku":"54064667540977130893","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Atomic Blue \/ S","offer_id":48102178816258,"sku":"81440839171760282238","price":45.0,"currency_code":"USD","in_stock":true},{"title":"White \/ S","offer_id":48102178849026,"sku":"22250268502336786349","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Atomic Blue \/ M","offer_id":48102178881794,"sku":"22359826359772713727","price":45.0,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":48102178914562,"sku":"91576312960715333396","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Atomic Blue \/ L","offer_id":48102178947330,"sku":"16937407041956153794","price":45.0,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":48102178980098,"sku":"32327951923204864426","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Atomic Blue \/ XL","offer_id":48102179012866,"sku":"14988729565535374990","price":45.0,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":48102179045634,"sku":"21157995060140473782","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Atomic Blue \/ 2XL","offer_id":48102179078402,"sku":"70815864091367413952","price":45.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 2XL","offer_id":48102179111170,"sku":"15402823545585883251","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Atomic Blue \/ 3XL","offer_id":48102179143938,"sku":"27917973014487576401","price":55.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 3XL","offer_id":48102179176706,"sku":"17335303477824535417","price":55.0,"currency_code":"USD","in_stock":true},{"title":"Atomic Blue \/ 4XL","offer_id":48102179209474,"sku":"14271051584243662938","price":55.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 4XL","offer_id":48102179242242,"sku":"11295033700309889697","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/4367\/3602\/files\/10855757360394284188_2048.jpg?v=1783636102"},{"product_id":"truewater-surf-tee","title":"Truewater Surf Tee","description":"This heavyweight garment-dyed tee brings coastal calm to everyday wear. Soft, lived-in color and a relaxed cut make it feel like an old favorite from the first wear. The front’s curved “TRUEWATER” logotype is clean and vintage-inspired; the back captures a carved wave and a lone surfer slipping through the barrel — a quiet, kinetic moment that nods to early-morning sessions and slow sunset drives. Durable double-needle stitching and a tubular, seam-free build mean the shirt holds its shape through seasons and washes while keeping a naturally broken-in texture. Wear it after surf checks, with a hoodie on chilly beach nights, or lounging at home when you want something sturdy, comfortable, and quietly ocean-minded.\u003cbr\u003e\u003cbr\u003eProduct features\u003cbr\u003e- 100% ring-spun US cotton — pre-shrunk and heavy-weight for long-lasting comfort\u003cbr\u003e- Garment-dyed finish for soft color and vintage texture\u003cbr\u003e- Tubular, no-side-seam construction and sewn-in label for clean fit and reduced waste\u003cbr\u003e- Double-needle stitching on all seams for enhanced durability\u003cbr\u003e- Available S–4XL with relaxed fit and 58 color options\u003cbr\u003e\u003cbr\u003eCare instructions\u003cbr\u003e- Machine wash: cold (max 30C or 90F)\u003cbr\u003e- Do not bleach\u003cbr\u003e- Tumble dry: low heat\u003cbr\u003e- Iron, steam or dry: low heat\u003cbr\u003e- Do not dryclean\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eEU representative\u003c\/strong\u003e: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct information\u003c\/strong\u003e: Comfort Colors® 1717, 2 year warranty in EU and Northern Ireland as per Directive 1999\/44\/EC\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWarnings, Hazard\u003c\/strong\u003e: Made in Honduras\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare instructions\u003c\/strong\u003e: Machine wash: cold (max 30C or 90F), Do not bleach, Tumble dry: low heat, Iron, steam or dry: low heat, Do not dryclean\u003c\/p\u003e","brand":"Printify","offers":[{"title":"White \/ S","offer_id":48102460817666,"sku":"16249318650747471436","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Chambray \/ S","offer_id":48102460850434,"sku":"17546208523749450595","price":30.0,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":48102460883202,"sku":"14823472128661953236","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Chambray \/ M","offer_id":48102460915970,"sku":"28438730592475644456","price":30.0,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":48102460948738,"sku":"33028705886336393157","price":30.0,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":48102460981506,"sku":"30496809941440394275","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Chambray \/ XL","offer_id":48102461014274,"sku":"10503641545501581407","price":30.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 2XL","offer_id":48102461047042,"sku":"22031030036415504980","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Chambray \/ 2XL","offer_id":48102461079810,"sku":"10163206695092601348","price":30.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 3XL","offer_id":48102461112578,"sku":"18346641127880822373","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/4367\/3602\/files\/15781050957142563981_2048.jpg?v=1783651182"},{"product_id":"truewater-kahuna-tee","title":"Truewater Kahuna Tee","description":"This heavyweight garment-dyed tee feels like the ocean after a long day—soft, worn-in, and reliably comfortable. A small chest logo and a bold wave graphic across the back evoke salt air and rolling surf without shouting for attention. The relaxed fit and thick, ring-spun cotton drape casually over layers or stand alone on warm mornings. Wear it to the beach, to a bonfire at dusk, or when you want that easy, lived-in look that carries a story of shoreline afternoons and blue horizons.\u003cbr\u003e\u003cbr\u003eProduct features\u003cbr\u003e- 100% ring-spun US cotton — heavyweight (6.1 oz\/yd²) for durability and a soft hand\u003cbr\u003e- Garment-dyed after construction for a vintage, broken-in color and texture\u003cbr\u003e- Relaxed fit with pre-shrunk fabric and sizes S–4XL (select partners)\u003cbr\u003e- Tubular knit (no side seams) and double-needle stitching for reduced waste and lasting seams\u003cbr\u003e- Sewn-in label and availability in 58 colors\u003cbr\u003e\u003cbr\u003eCare instructions\u003cbr\u003e- Machine wash: cold (max 30C or 90F)\u003cbr\u003e- Do not bleach\u003cbr\u003e- Tumble dry: low heat\u003cbr\u003e- Iron, steam or dry: low heat\u003cbr\u003e- Do not dryclean\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eEU representative\u003c\/strong\u003e: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct information\u003c\/strong\u003e: Comfort Colors® 1717, 2 year warranty in EU and Northern Ireland as per Directive 1999\/44\/EC\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWarnings, Hazard\u003c\/strong\u003e: Made in Honduras\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare instructions\u003c\/strong\u003e: Machine wash: cold (max 30C or 90F), Do not bleach, Tumble dry: low heat, Iron, steam or dry: low heat, Do not dryclean\u003c\/p\u003e","brand":"Printify","offers":[{"title":"White \/ S","offer_id":48104294154498,"sku":"14895600775694741036","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Blue Jean \/ S","offer_id":48104294187266,"sku":"17199864285592719150","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Chambray \/ S","offer_id":48104294220034,"sku":"75523366126700019751","price":30.0,"currency_code":"USD","in_stock":true},{"title":"True Navy \/ S","offer_id":48104294252802,"sku":"87717354472840538225","price":30.0,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":48104294285570,"sku":"68802873304557583186","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Chambray \/ M","offer_id":48104294318338,"sku":"24611706090083226889","price":30.0,"currency_code":"USD","in_stock":true},{"title":"True Navy \/ M","offer_id":48104294351106,"sku":"14766619416586591629","price":30.0,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":48104294383874,"sku":"50771935855895030371","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Blue Jean \/ L","offer_id":48104294416642,"sku":"28735209513107958280","price":30.0,"currency_code":"USD","in_stock":true},{"title":"True Navy \/ L","offer_id":48104294449410,"sku":"22809665955668518842","price":30.0,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":48104294482178,"sku":"26324323808653108527","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Blue Jean \/ XL","offer_id":48104294514946,"sku":"15982587161022236046","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Chambray \/ XL","offer_id":48104294547714,"sku":"15148574728445937049","price":30.0,"currency_code":"USD","in_stock":true},{"title":"True Navy \/ XL","offer_id":48104294580482,"sku":"26684638335124787166","price":30.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 2XL","offer_id":48104294613250,"sku":"16019136953772558405","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Blue Jean \/ 2XL","offer_id":48104294646018,"sku":"85288516452595911223","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Chambray \/ 2XL","offer_id":48104294678786,"sku":"20595878530765587014","price":30.0,"currency_code":"USD","in_stock":true},{"title":"True Navy \/ 2XL","offer_id":48104294711554,"sku":"11797175998324733707","price":30.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 3XL","offer_id":48104294744322,"sku":"26909346474688547345","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/4367\/3602\/files\/7913239848397044903_2048.jpg?v=1783699164"},{"product_id":"truewater-kahuna-wave-dyed-tee","title":"Truewater Kahuna Wave Dyed Tee","description":"A relaxed, color-washed tee that feels like a cool sea breeze. This medium-weight shirt sits loose for easy movement and shows off a unique pigment-dyed Color Blast pattern—no two shirts match exactly. A small, vintage-inspired “Truewater” chest mark and a bold, swirling wave on the back give it coastal character without shouting. Wear it after a long day on the water, while wandering shoreline trails, or lounging at a surf camp. 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The front bears a small, weathered logo while the back showcases a detailed pointing dog illustration with subtle landscape accents and vintage lettering. The muted, earthy color and soft texture create an outdoorsy, back-roads mood—like a slow morning before a hunt or a quiet afternoon at the lake. It sits comfortably over jeans or layered under a flannel, worn by people who value durability and quiet style more than flash. This shirt ages gracefully; its heavyweight cotton and garment-dye process give it character that deepens with each wash.\u003cbr\u003e\u003cbr\u003eProduct features\u003cbr\u003e- 100% ring-spun US cotton — sturdy, soft, and pre-shrunk\u003cbr\u003e- Garment-dyed for a soft hand and vintage, lived-in color\u003cbr\u003e- Heavyweight (6.1 oz\/yd²) with double-needle stitched seams for durability\u003cbr\u003e- Relaxed fit, tubular (no side seams) construction to reduce chafe and improve drape\u003cbr\u003e- Sizes S–4XL; sewn-in label and available in many muted colorways\u003cbr\u003e\u003cbr\u003eCare instructions\u003cbr\u003e- Machine wash: cold (max 30C or 90F)\u003cbr\u003e- Do not bleach\u003cbr\u003e- Tumble dry: low heat\u003cbr\u003e- Iron, steam or dry: low heat\u003cbr\u003e- Do not dryclean\u003cbr\u003e","brand":"Printify","offers":[{"title":"Espresso \/ S","offer_id":48135878770946,"sku":"19066291592417957822","price":33.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ M","offer_id":48135878803714,"sku":"21825736141773461572","price":33.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ L","offer_id":48135878836482,"sku":"53179521115725233218","price":33.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ XL","offer_id":48135878869250,"sku":"30774034279077291688","price":33.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 2XL","offer_id":48135878902018,"sku":"30855446017886372279","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 3XL","offer_id":48135878934786,"sku":"85604855707155301081","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 4XL","offer_id":48135878967554,"sku":"14214466600546045671","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/4367\/3602\/files\/12965391978336305487_2048.jpg?v=1784338533"},{"product_id":"sport-fisher-pocket-tee-white","title":"Sport Fisher Pocket Tee - White","description":"A lived-in, heavyweight pocket tee that feels like a morning on the water. The garment-dyed cotton ages with you, softening and taking on a broken-in character that complements the vintage boat illustration printed on the back. The left chest pocket keeps things casual and useful — perfect for a pen, sunglasses, or a ticket stub from a coastal ferry. Wear it after a dawn cast or on a sunlit dock; it carries a quiet story of salt air, steady engines, and days spent chasing the horizon.\u003cbr\u003e\u003cbr\u003eProduct features\u003cbr\u003e- 100% ring-spun cotton for a strong, smooth print surface\u003cbr\u003e- Pigment-dyed fabric with a vintage, long-lasting look\u003cbr\u003e- Heavyweight (6.1 oz\/yd²) relaxed fit for structure and durability\u003cbr\u003e- Left chest pocket for subtle utility and style\u003cbr\u003e- DTF printed design with OEKO-TEX® certified low-impact dyes\u003cbr\u003e\u003cbr\u003eCare instructions\u003cbr\u003e- Machine wash: cold (max 30C or 90F)\u003cbr\u003e- Non-chlorine: bleach as needed\u003cbr\u003e- Tumble dry: low heat\u003cbr\u003e- Iron, steam or dry: low heat\u003cbr\u003e- Do not dryclean\u003cbr\u003e","brand":"Printify","offers":[{"title":"White \/ M","offer_id":48150479667458,"sku":"74234158380349892514","price":30.0,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":48150479700226,"sku":"22284526001524400760","price":30.0,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":48150479732994,"sku":"61249931072666842651","price":30.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 2XL","offer_id":48150479765762,"sku":"28493642591991693054","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/4367\/3602\/files\/12024459049442284893_2048.jpg?v=1784503564"},{"product_id":"sport-fisher-tee-chambray","title":"Sport Fisher Tee - Chambray","description":"Light, lived-in comfort wrapped around a slow afternoon on the water. This garment-dyed tee brings a softened color and relaxed fit that settles into your rotation from the first wear. The back art—an elegant sportfisher sketch with subtle coastal accents and the word TRUEWATER—evokes early-morning charters, salt on your skin, and the quiet focus of a day spent chasing swell and horizon. Wear it on dockside walks, weekend boat runs, or when you want to carry that sea-breezy calm into town. The heavyweight cotton and double-needle construction mean it feels substantial but broken-in; the tubular knit and sewn-in label keep the silhouette clean. 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Soft, quick-drying polyester keeps you cool while the subtle Truewater sailboat artwork brings a calm, maritime energy to long runs, boat days, and weekend errands. The slim, minimal front logo and larger back illustration read like a favorite club badge — familiar without shouting. UPF 50+ protection and moisture-wicking fabric let you stay outside longer, while the extra-light weight layers easily under a windbreaker or over a tee. Built with practical details — printed care label, matched seam thread, and a blank white hood lining — this hoodie feels thoughtful and function-first for anyone who spends time on the water or simply wants that salt-air feeling in everyday wear.\u003cbr\u003e\u003cbr\u003eProduct features\u003cbr\u003e- 100% polyester — durable, shape-retaining, quick-dry fabric\u003cbr\u003e- Moisture-wicking construction to pull sweat away during activity\u003cbr\u003e- Extra-lightweight (140 g\/m²) for breathable layering\u003cbr\u003e- UPF 50+ sun protection for extended outdoor use\u003cbr\u003e- Assembled in the USA with printed care label and matched seam thread\u003cbr\u003e\u003cbr\u003eCare instructions\u003cbr\u003e- Do not dryclean\u003cbr\u003e- Do not iron\u003cbr\u003e- Tumble dry: low heat\u003cbr\u003e- Do not bleach\u003cbr\u003e- Machine wash: cold (max 30C or 90F)\u003cbr\u003e","brand":"Printify","offers":[{"title":"L","offer_id":48150781329666,"sku":"16743604627851276927","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/4367\/3602\/files\/8554862107317936448_2048.jpg?v=1784503943"},{"product_id":"sc-plate-tee-blue-jean","title":"SC Plate Tee - Blue Jean","description":"\u003cp\u003eComfort Colors introduces the “Comfort Colors 1717” garment-dyed t-shirt; a fully customizable tee made with 100% ring-spun cotton. The soft-washed, garment-dyed fabric brings extra coziness to your wardrobe while the relaxed fit makes it an excellent daily choice. The double-needle stitching throughout the tee makes it highly durable, while the lack of side seams helps the shirt retain its tubular shape. 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